If you’ve considered adding SMS Texting as a option for customers to connect with your business but aren’t sure exactly how you would use it this article is for you. The response rate of text is much higher than email or phone and other methods. Studies show that 95% of texts are read within 3 minutes of receiving them. That’s huge! How many marketing emails do you get each day that you never respond too? Well your clients are the same way. Consider the following diagram…
Here are a few ways businesses are effectively using texting:
Improve your collection efforts with SMS text. Companies using an ERP or their own home grown database for keeping track of customer accounts can connect that database using an API to YipTel Reach texting platform. 30, 60 and 90 day delinquent accounts get a an automatic text reminder from the platform using a pre-configured templates automating the process and keeping clients informed. An email or direct mail notice may never get opened or sit on someones counter for a week. A Text is read within 3 minutes of receiving it.
Communicating with Service technicians or Installers
If you have service techs in the field your likely using cell phones to communicate with them. Using a texting platform will improve those communications greatly. A history is kept of all communications, clients can be given a tech’s “texting #” rather than a private cell # and dispatchers can communicate instantly via the platform. If you are a large organization centralize your customer service geographically and communicate with techs anywhere via texting app on their phone.
Broadcasting Flash Sales or updates
Lets say you are a distributor of some kind and need to communicate an important software update to your clients. Using a broadcast text your clients will see it instantly. If you want to generate traffic for your retail operation you can send out marketing messages at a moments notice. Even drip campaigns can be built in the platform and send out auto texts.
A professional study in 2017 by MGMA an organization comprised of over 45,000 medical practice administrators, executives and leaders determined that of people who missed an appointment in that year 52.4% simply forgot to attend or cancel. Another 28% said they wrote down the wrong date or time and 23.8% said they had to miss the appointment due to work or traffic. That’s a significant number of missed appointments for simple reasons that a short text reminder could easily reduce.
The ability to communicate effectively is one of the most important factors in running a business. Businesses need to communicate with employees, customers and suppliers and you need to communicate where those people are. With an effective communication method, companies are able to contact their stakeholders all the time, improve their brand perception, increase sales and maximize revenues. Business text messaging should be at the top of your list of communication platforms because consumers and businesses use mobile phones all day everywhere they go.
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